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NOODLES & Co (NDLS)·Q2 2025 Earnings Summary

Executive Summary

  • Q2 2025 results missed Street on revenue and EPS; revenue was $126.4M vs $131.6M consensus (–3.9%), and Primary/adjusted EPS was –$0.12 vs –$0.06 consensus; GAAP EPS was –$0.38, reflecting higher impairments and rollout costs . Revenue/EPS consensus from S&P Global: $131.62M and –$0.055*.
  • Comp sales were +1.5% system-wide despite a value-driven promotional environment; traffic –2.5% and check +4% (incl. ~2.6% price). Post–July 30 “Delicious Duos” value launch, comps averaged +5% over the last two weeks, suggesting traction into Q3 .
  • FY25 guidance was lowered: revenue to $487–$495M (from $503–$512M), restaurant-level margin to 11.8%–12.6% (from 12.0%–14.0%), net interest raised to $10.5–$11.5M, and closures increased to 28–32 company-owned (from 13–17) .
  • Strategic pivot focuses on value perception (Delicious Duos), operational discipline (portioning, coaching), and portfolio optimization (accelerated closures). CFO no longer expects positive FCF in 2025; targeting 2026, a key stock narrative catalyst as investors assess liquidity and path to breakeven .

What Went Well and What Went Wrong

  • What Went Well

    • Value-led recovery signs: after launching Delicious Duos (from $9.95) on July 30, comps averaged +5% over two weeks; traffic improved to flat-to-slightly positive on several days .
    • Digital/Royalty engagement: owned web/app traffic +2% YoY; rewards check-ins +4% YoY; rewards 27% of transactions, aided by the Taste Tour promotion .
    • Cost discipline: G&A fell to $12.4M from $13.6M YoY; selective menu simplification (e.g., removing Green Goddess salad) and coaching programs target execution and food cost control .
    • Quote: “Comparable restaurant sales have increased to an average of positive 5% over the past two weeks, demonstrating that our value-focused initiatives are resonating with guests.” – CEO Drew Madsen .
  • What Went Wrong

    • Revenue/EPS miss vs Street; restaurant contribution margin fell YoY to 12.8% (15.5% prior year) on higher COGS and rollout-related costs; adjusted EBITDA declined to $6.0M from $9.2M .
    • Value perception headwinds post menu transformation led to traffic softness (–2.5%); stronger industry discounting extended the adoption “J-curve” for upgraded dishes .
    • Guidance reset and liquidity: FY25 revenue and margin cut; net interest raised; company-owned closures accelerated; cash was $2.3M with $108.3M debt at Q2-end, and management no longer expects positive FCF in 2025 .

Financial Results

Key P&L and margin metrics

MetricQ2 2024Q1 2025Q2 2025
Total Revenue ($USD Millions)$127.4 $123.8 $126.4
GAAP Diluted EPS ($)–$0.30 –$0.20 –$0.38
Adjusted EPS ($)–$0.05 –$0.20 –$0.12
Restaurant Contribution Margin %15.5% 10.3% 12.8%
Adjusted EBITDA ($USD Millions)$9.20 $2.40 $6.02

Estimates comparison (S&P Global)

MetricQ1 2025 ConsensusQ1 2025 ActualQ2 2025 ConsensusQ2 2025 Actual
Revenue ($USD Millions)123.3*123.8 131.6*126.4
Primary EPS ($)–0.11*–0.20 –0.055*–0.12
EBITDA/Adj. EBITDA ($USD Millions)5.35*2.40 7.61*6.01

Note: S&P Global’s EBITDA “actual” aligns with company-reported Adjusted EBITDA. Values with asterisks retrieved from S&P Global.

Revenue components

Revenue Component ($USD Millions)Q2 2024Q1 2025Q2 2025
Restaurant Revenue124.7 121.3 123.8
Franchising Royalties & Fees, and Other2.62 2.47 2.65
Total Revenue127.4 123.8 126.4

KPIs and operating data

KPIQ2 2024Q1 2025Q2 2025
System-wide Comp Sales %+2.0% +4.4% +1.5%
Company-owned Comp Sales %+1.3% +4.7% +1.5%
Franchise Comp Sales %+4.7% +2.9% +1.6%
Company-owned AUV ($ ‘000)1,322 1,314 1,353
Company-owned Units (EOP)379 369 364
Franchise Units (EOP)94 91 89
Traffic (Company-owned)–2.5% (check +4%)

Drivers this quarter (COGS 26.5% of sales, +180 bps YoY; labor 31.7%, +50 bps) included menu-related food costs, wage inflation and rollout complexity; one-time rollout costs totaled ~$1.7M (food, labor, marketing) .

Guidance Changes

MetricPeriodPrevious Guidance (Q1 2025)Current Guidance (Q2 2025)Change
Total RevenueFY 2025$503–$512M $487–$495M Lowered
Comp Restaurant SalesFY 2025Mid-single digit 2.5%–4.0% Lowered
Restaurant-Level Contribution MarginFY 202512.0%–14.0% (rev. from 12.5%–14.0%) 11.8%–12.6% Lowered
G&AFY 2025$49–$52M $48–$50M Lowered
D&AFY 2025$27–$29M $27–$29M Maintained
Net Interest ExpenseFY 2025$8–$10M $10.5–$11.5M Raised
Company-owned OpeningsFY 20252 2 Maintained
Company-owned ClosuresFY 202513–17 28–32 Raised (more closures)
CapexFY 2025$11–$13M $12–$13M Slightly higher midpoint
Free Cash FlowFY 2025/26Positive in 2025 implied previouslyNo longer positive 2025; targeting 2026 Lowered trajectory

Earnings Call Themes & Trends

TopicQ4 2024 (Q–2)Q1 2025 (Q–1)Q2 2025 (Current)Trend
Consumer value & promotionsElevated industry discounting; pivoted to more promos late Q3/early Q4; delivery momentum returned New menu momentum; comps >3% through first 8 weeks; planned brand strategy and marketing ramp Value perception headwind post-national rollout; Delicious Duos launched 7/30 driving +5% two-week comps Improving post-value launch
Menu transformationFirst dishes rolled out nationally in early Oct; Q4 improved vs Q3 Major relaunch set for Mar 12; nine new dishes; “transformational 2025” expected Some upgraded legacy dishes faced extended adoption “J-curve”; recipe simplification underway Mixed execution; corrective actions
Operations executionEmphasis on ops excellence; training for rollout Addressed over-portioning; launched ops excellence coaching; team redesign Improving
Third-party deliveryMomentum returned in Q4 Strong channel QoQ but slowed late Q2; recent recovery Stabilizing
Digital & loyaltyOwned digital +2% YoY; rewards check-ins +4%; 27% of transactions Improving
Portfolio optimizationAccelerated closures (28–32 in FY25; 12–17 more in FY26) to remove negative cash flow stores More aggressive
LeadershipCEO transition to Joe Christina; Madsen remains on Board Transition underway
Capex/FCFFY25 capex $11–$13M guide FY25 capex $12–$13M; FCF not positive in 2025; targeting 2026 Pushout of FCF

Management Commentary

  • “We are encouraged to have delivered positive comparable restaurant sales of 1.5% in the second quarter despite a challenging consumer environment… Our new Delicious Duos value-focused platform… is off to a great start. Comparable restaurant sales have increased to an average of positive 5% over the past two weeks.” – CEO Drew Madsen .
  • “Company comp traffic during the second quarter decreased 2.5% and average check increased 4%, inclusive of 2.6% effective pricing… second quarter was also impacted by one-time costs related to our menu rollout totaling $1.7 million.” – CFO Mike Hynes .
  • “We believe we are past the temporary J curve… we rolled out a new operations excellence coaching program… strengthen our value offers… Delicious Duos starting at $9.95… initial response… has been strong.” – CEO Drew Madsen .
  • “We’re revising our expectations… total revenue of $487–$495M… restaurant contribution margin 11.8–12.6%… no longer expect to be free cash flow positive in 2025… working toward 2026.” – CFO Mike Hynes .
  • “I am focused on enhancing the guest experience, strengthening operational execution, driving increased traffic and expanding unit level margins.” – Incoming CEO Joe Christina .

Q&A Highlights

  • The provided transcript contained prepared remarks and closing without a published Q&A session; guidance clarifications (closures increased; FCF timing) were delivered in prepared commentary by the CFO .

Estimates Context

  • Q2 2025 vs S&P Global consensus: revenue $126.4M vs $131.6M (miss ~3.9%); Primary/adjusted EPS –$0.12 vs –$0.055 (miss); EBITDA/Adj. EBITDA $6.0M vs $7.6M (miss). GAAP EPS was –$0.38, reflecting higher impairments . Consensus values from S&P Global*.
  • Q1 2025 vs S&P Global: revenue $123.8M vs $123.3M (slight beat); EPS –$0.20 vs –$0.11 (miss); Adj. EBITDA $2.4M vs $5.35M (miss) . Consensus values from S&P Global*.
  • FY25 outlook vs S&P Global: revenue guide $487–$495M vs $494.1M consensus; midpoint ~$491M suggests in-line to slightly below Street; investors likely lower EBITDA/EPS given reduced margin and higher interest . Consensus value from S&P Global*.

Key Takeaways for Investors

  • Value is the near-term catalyst: early data post-Delicious Duos (+5% two-week comps) suggests regained momentum; watch sustainability into September/October and whether traffic turns decisively positive .
  • Profitability compression persists: COGS +180 bps and labor +50 bps YoY drove restaurant margin down to 12.8%; execution fixes (portioning, menu simplification) are critical to defend margins in a promotional market .
  • Guidance reset lowers bar: FY25 revenue/margin/interest outlooks were cut; more closures should lift mix/margins medium-term but weigh near-term optics; monitor cadence and the Q3 closure wave (13 in Q3) .
  • Liquidity/FCF is a watch item: $2.3M cash, $108.3M debt, RCF availability $13.7M; no positive FCF in 2025—path to 2026 FCF key for equity risk-reward .
  • Leadership transition: Incoming CEO Joe Christina brings operating focus; execution on ops excellence and value positioning will define 2H25 trajectory .
  • Digital/loyalty strength provides levered demand channel; continued mix shift could help traffic and marketing efficiency without deep discounting .
  • Near-term setup: Expect estimate cuts and heightened volatility post-guide-down; stabilization evidence from value platform and closure execution could set up a recovery trade if comps and restaurant margins inflect in Q3/Q4 .

Footnote on estimates: Values marked with an asterisk (*) are retrieved from S&P Global.